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A section is a part of a webpage that is unique in content. Sections break up a page to organize different information.
Conventional layouts focus on information by using standard designs found in most applications.
A feature describes individual website components that allow the user to navigate or consume information in different ways. Examples include carousels, light-boxes, images, videos, animations, buttons, maps, calculators, forms, menus, and more.
Avg. turnaround is representative of business days and ~90% of cases. Complex projects with more technical considerations may increase time. Customer response time and feedback may increase time.
Bespoke layouts focus on visuals and creative brand experiences. These layouts move differently and typically rely on animations and interactions.
CMS setup includes creation, connection, management, and logic. "Standard" considers complexities like multi-conditions, custom coding, and advanced referencing.
1 page
~3-4 sections
Conventional layout
Basic CMS setup
No animations or interactions
2 Days
1 page
~3-4 sections
Conventional layout
Basic CMS setup
Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
2-3 Days
1 page
~5-9 sections
Conventional layout
Basic CMS setup
No animations or interactions
3-5 Days
1 page
~5-9 sections
Conventional layout
Basic CMS setup
Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
5-6 Days
1 page
~3-4 sections
Bespoke layout (Custom movement / UX structure)
Standard CMS setup
Basic animations and interactions (e.g. button hovers, headings/block fade in, etc.)
Complex animations and interactions (e.g. IX2 custom motion and basic custom code interactions)
4-5 Days*
1 page
~5-9 sections
Bespoke layout (Custom movement / UX structure)
Standard CMS setup
Basic animations and interactions (e.g. button hovers, headings/block fade in, etc.)
Complex animations and interactions (e.g. IX2 custom motion and basic custom code interactions)
6-10 Days*
1 page
Conventional layout
Duplicate of an existing page (20-50% variance from original)
1-3 Days
1 page
Bespoke layout (Custom movement / UX structure)
Duplicate of an existing page (20-50% variance from original)
2-4 Days
1 section
Standard feature or function requiring custom code (HTML, CSS, JS)
2-4 Days*
1 section
Premium feature or function (API integration, calculators, etc) requiring custom code (HTML, CSS, JS)
4-7 Days*
Small Tweaks
Examples:
Swap image / text
Small fix / edit
Update links
Small design change (does not require IX2/interactions)
Same - 1 Day
Medium Tweaks
Examples:
Bulk "Small Tweaks"
Small fix / edit
Design changes
1-3 Days
Large Tweaks
Examples:
Bulk "Small Tweaks" and/or "Medium Tweaks"
Addition of interactions and animations
Addition of custom code (HTML, CSS, JS)
Considerable design changes
CMS restructuring
2-4 Days
Administrative Large
Content updates, data transformation, CMS migration and restructuring.
TBD**
Global components and modular elements begin to form during your site's production. This recyclable foundation allows for faster turnaround times on multi-page sites.
4-7 pages
Small: ~3-5 sections per page
Conventional layout
Basic CMS setup
Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
7-12 Days
4-7 pages
Standard: ~6-9 sections per page
Conventional layout
Basic CMS setup
Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
11-12 Days
4-7 pages
Small: ~3-5 sections per page
Bespoke layout (Custom movement / UX structure)
Standard CMS setup
Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
Complex animations and interactions (e.g. IX2 custom motion and custom code interactions)
12-17 Days*
4-7 pages
Standard: ~6-9 sections per page
Bespoke layout (Custom movement / UX structure)
Standard CMS setup
Standard animations and interactions (e.g. button hovers, headings/block fade in, etc.)
Complex animations and interactions (e.g. IX2 custom motion and custom code interactions)
15-21 Days*
X pages
Variable: X sections per page
Bespoke layout (Custom movement / UX structure)
Complicated CMS modeling / implementation
Javascript / Library UX movement or integrations
Premium IX2 motion development
TBD**
1 tracking event
Examples:
Form conversion / submission
Button click
Parameter and/or attribution collection
Any action-based-trigger
Same - 2 Days*
1 tracking event
Examples:
A/B split test pages
Page / content segmentation
Any page manipulation based on targeting
3-5 Days*
1 scenario
Examples:
POST website data to 3rd party apps
TBD**
*More complex Javascript applications may increase delivery time by 20-50% per feature.
**Depends on setup, size, structure, and complexity.
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