ASG’s story starts in 2016, the idea was brewing years before that. Co-founders — Mark Strauch, Billy Maguy, and Jake Brodsky of Alpine Investors — saw a trend. With the rise of cloud technology, SaaS founders no longer needed Venture Capital. The website is created to be user-friendly and flexible. The design's simplicity and user-friendly navigation make it simple to draw attention to CTAs and achieve the company's goals.