Social Media Management Playbook

Media Management Playbook

Social Media is the most cost-effective tool form of advertising available when it comes to showcasing your products and services and reaching your targeted audience. Promoting your business through social media is efficient because you can target the exact audience you need, based on demographic and region data, email list, website visitors, interests. Through `social media campaigns, you can increase shares and website traffic, and generate followers and leads. As you reach more people, you achieve better brand awareness and more sales. Our experts develop your social media strategy, build branded content for each social network and optimizing the feed.

Social Media Management Playbook includes

• Development of a social media strategy
• Picking the right profile picture and an engaging cover image
• Claiming a strategic, keyword-rich profile URL or username
• Writing your bio, description and info fields, using relevant keywords for SEO purposes
• Initial Likes/Follows so you have some initial connections on your new platform

Research and use of hashtags in your bio Building branded content for each social network (cover photos, header photos, profile pictures) Optimizing each social network feed to tell your target customers what they need to know about your business Account verification (Google My Business, Facebook Business Page, and Pinterest) Setting up initial lists or services Writing your Facebook our story Initial posts/tweets/pins so your new social media profile has some activity