Texting Base is the small business texting platform that powers text message marketing for thousands of industry-leading organizations.

visit the website

Project Overview

Texting Base, a spam-free texting software, underwent a comprehensive redesign project aimed at enhancing its online presence and effectively communicating its value proposition to potential clients. The project focused on creating a visually appealing and engaging website with easy-to-read content, informative calls-to-action (CTA), and full responsiveness across various devices.


Communicate Value Proposition:

Develop a website that clearly communicates Texting Base's value proposition as spam-free texting software with the flexibility to serve businesses across multiple industries.

Enhance User Experience:

Create a user-friendly website with easy-to-read content and intuitive navigation to provide visitors with a seamless browsing experience.

Increase Engagement:

Incorporate informative calls-to-action (CTA) strategically throughout the website to encourage visitor engagement and lead generation.

Ensure Responsiveness:

Ensure that the website is fully responsive and optimized for viewing on different devices, including desktops, tablets, and mobile phones.


Strategic Planning:

Conducted thorough research on Texting Base's target audience, competitors, and industry trends to inform the website's design and content strategy.

Defined clear objectives and key performance indicators (KPIs) to measure the success of the website redesign project.

Visual Design and Branding:

Developed a visually appealing and engaging website design that reflects Texting Base's brand identity and values.

Incorporated high-quality imagery, modern typography, and a consistent color palette to create a cohesive and professional look.

Content Creation and Messaging:

Crafted clear and concise content that effectively communicates Texting Base's value proposition, features, and benefits to potential clients.

Ensured that the content is easy to read and understand, with compelling messaging to capture visitors' attention and encourage further exploration.

Calls-to-Action (CTA):

Strategically placed informative calls-to-action (CTA) throughout the website to guide visitors towards desired actions, such as signing up for a demo or contacting the sales team.

Designed visually appealing CTA buttons with clear and compelling copy to encourage engagement and conversion.

Responsive Design:

Implemented a responsive design approach to ensure that the website is fully optimized for viewing on various devices and screen sizes.

Conducted thorough testing across different devices and browsers to ensure consistent functionality and user experience


Clear Communication of Value Proposition:

The redesigned Texting Base website effectively communicates the company's value proposition as spam-free texting software with flexibility for businesses across multiple industries.

Enhanced User Experience:

The user-friendly design and easy-to-read content contribute to a seamless browsing experience for visitors, resulting in increased engagement and satisfaction.

Increased Engagement:

Strategically placed calls-to-action (CTA) encourage visitor engagement and lead generation, resulting in higher conversion rates and customer acquisition.

Full Responsiveness:

The website is fully responsive and optimized for viewing on different devices, ensuring accessibility and usability for all visitors.

wCopilot was instrumental in the complete overhaul and modernization of our website. They exhibited extensive knowledge, excellent communication, efficiency, and unwavering support throughout the entire process.
Kristin Mous
CEO Texting Base


The redesign of the Texting Base website has successfully achieved the project objectives by effectively communicating the company's value proposition, enhancing user experience, increasing engagement, and ensuring full responsiveness across various devices. The visually appealing design, easy-to-read content, informative calls-to-action, and seamless navigation contribute to a positive impression of Texting Base and its spam-free texting software, ultimately driving business growth and success.