Webflow Shopify Integration: What You Need to Know Before You Get Started

DecorativeDecorativeDecorativeDecorativeDecorativeDecorativeDecorativeDecorativeDecorativeDecorativeDecorativeBlue Dot

Shopify and Webflow are two of the most popular platforms for e-commerce businesses. Shopify is known for its robust e-commerce features, while Webflow is known for its design capabilities and flexibility. While both platforms are great on their own, integrating them can provide businesses with even more benefits. In this article, we’ll explore the benefits of Shopify and Webflow integration and how you can do it.

Why Integrate Shopify with Webflow?

Integrate Shopify
Source: Unsplash

After Webflow Shopify integrates, businesses can take advantage of the advanced functionality of Shopify while leveraging the design capabilities of Webflow. Shopify offers a range of e-commerce features, such as payment processing and order management, that can help businesses manage their online store more effectively. At the same time, Webflow offers powerful design tools that allow businesses to create beautiful, custom websites that are optimized for e-commerce.

Webflow Shopify integration is that businesses can streamline their workflow. With the two platforms working together seamlessly, businesses can manage their products, orders, and payments from one place, without the need for complex integrations or manual data entry. This can save time and reduce the risk of errors.

However, the design options within Shopify are limited. By Webflow Shopify integration, businesses can leverage the design capabilities of Webflow to create a fully customized and visually stunning e-commerce store. Webflow allows businesses to create responsive designs that work seamlessly on all devices, ensuring that customers can access and purchase products from the store regardless of the device they are using.

Benefits of Using Shopify Webflow Integration

Increased Flexibility: By Webflow Shopify integration, businesses can have more control over the design and functionality of their e-commerce store. With Webflow, businesses can create custom pages, add animations, and create custom forms. Webflow also offers advanced features like dynamic content and custom code integration, allowing businesses to create complex and unique features for their store.

Streamlined Workflows: Webflow Shopify integration can help businesses streamline their workflows. With Shopify managing the e-commerce functionality and Webflow handling the design and user experience, businesses can focus on growing their business and providing the best possible customer experience. Orders from Shopify will automatically sync with Webflow, ensuring that businesses can manage their orders and inventory seamlessly.

Cost-Effective Solution: Shopify offers affordable pricing plans for businesses of all sizes. By Webflow Shopify integration, businesses can have a cost-effective solution that meets their e-commerce and website design needs. This can help businesses save money on website development and maintenance costs, allowing them to invest more resources into marketing and growing their business.

Scalability: As businesses grow, their e-commerce needs may change. With Webflow Shopify integration, businesses can easily scale their e-commerce store without having to worry about the design and functionality of their website. Webflow and Shopify are both highly scalable, ensuring that businesses can handle increased traffic and sales volumes without any issues.

Webflow Shopify Integration: How to Build a Custom Ecommerce Store

Webflow Shopify Integration
Source: Unsplash

In this article, we’ll show you how to set up the Webflow Shopify integration using Dynamic Embeds. We’ll cover two examples that demonstrate this feature within a Collection List and a Collection Page

Create a Shopify account:

First, you'll need to create a Shopify account, which is the platform that will host your online store and handle your payments. Shopify offers a range of pricing plans to suit different needs, including a free trial to help you get started.

Create a Collection in Webflow:

Creating a Collection in Webflow is a crucial step in setting up your e-commerce store. A Collection is a template that allows you to define the structure and fields for a particular type of content, in this case, your products. By creating a Collection, you can organize your products and manage them more efficiently.

To create a Collection in Webflow, log in to your account and go to the CMS section. Click on "Add Collection" and choose "Product" as the Collection type. This will create a basic Collection with default fields, but you can customize it by adding or removing fields to fit your needs.

Create a Collection
Source: Webflow

You will need to specify the required fields for your products in your Collection. The fields you'll need to include may vary depending on your product types, but some common fields include:

  • Product ID: a unique identifier for each product in your store
  • Product Component: the type of product, such as "t-shirt" or "phone case"
  • Price: the cost of the product
  • Brief Description: a short summary of the product
  • Long Description: a detailed description of the product
  • Thumbnail Image: a small image that represents the product
  • Unique Identifier: a unique identifier for each product, such as the Product Handle or Product ID from Shopify

By adding these fields to your Collection, you'll be able to store and manage your products in Webflow. You can also add additional fields, such as product variants, sizes, colors, or any other relevant information.

Add your products from Shopify to your Collection in Webflow:

Adding your Shopify products to a Webflow Collection is a great way to showcase your products on your website while taking advantage of the powerful e-commerce features offered by Shopify. This integration allows you to manage your products from Shopify and display them on your Webflow website seamlessly.

To get started, you'll need to set up a Webflow Collection to hold your Shopify products. A Collection is essentially a group of similar items, like products in an online store. In Webflow, Collections are dynamic, which means you can display them on your website in different ways and update them easily.

Once you have created your Collection, you can add your Shopify products using the Dynamic Embeds feature in Webflow. Dynamic Embeds are a way to embed dynamic content into your site from other sources, like Shopify. To embed your Shopify products, you'll need to generate a Shopify widget code and paste it into the Dynamic Embeds settings in Webflow.

Add an Embed component to a Collection List or Collection Page:

To display your products on your site, you'll need to add an Embed component to a Collection List or Collection Page. A Collection List is a type of template in Webflow that displays a list of items from a Collection, while a Collection Page is a template for a single item from a Collection, such as a product detail page. You'll need to select the appropriate Collection List or Collection Page template for your product, depending on how you want it to be displayed.

Obtain the embed code from Shopify:

code from Shopify
Source: Webflow

To obtain the embed code from Shopify for a product, follow these steps:

  1. Log in to your Shopify account.
  2. Navigate to the product you want to display on your website.
  3. Click on the button in the top right corner of the product page.
  4. Select "Embed Code" from the dropdown menu.
  5. A popup window will appear with the embed code for the product. You can customize the size and style of the embed code by selecting different options from the dropdown menus.
  6. Copy the embed code snippet.
  7. Go to your Webflow site and open the page where you want to add the product.
  8. Drag and drop an Embed component onto the page.
  9. Paste the embed code snippet into the Embed component.
  10. Save and publish your changes.

Note that you can also embed collections, buy buttons, and other Shopify elements using similar steps. Shopify also offers more advanced embedding options, such as using JavaScript APIs or Shopify App SDKs, which require some coding knowledge.

Replace the unique identifiers in the Dynamic Embed:

Finally, you'll need to replace the unique identifiers in the Dynamic Embed with the corresponding values from your Collection fields. This will ensure that each product is displayed with the correct information, such as the product name, price, and image. Once you've done this, your Dynamic Embed is ready to go! To add more products in the future, simply create a new item in your Products Collection, grab the unique identifiers, and paste them into the corresponding fields.


In conclusion, Webflow Shopify integration can provide businesses with a range of benefits, from enhanced design options to improved e-commerce functionality and streamlined workflows. By combining the strengths of these two platforms, businesses can create a fully functional e-commerce store that meets their design and functionality


Grow quickly with Webflow's unlimited development.

We do work, you do business.